Moneytree - Performance Marketing Report

23 March to 31 March

What We Spent & What We Got

Here's our performance at a glance

We Spent

$6,396

Total Clicks

42,834

Cost Per Click

$0.15

Total Signups

670

First Deposits (FTD)

Total Deposits

Key Performance Metrics

Cost per Signup

$9.55

Cost per FTD

$110.28

Signup to FTD Rate

8.66%

What We're Seeing This Week

Key findings from our campaign

•Android is our volume driver - We got 404 signups from Android traffic, which is our biggest source
•iOS and Google Ads are our quality channels - These produce the best deposit conversions
•We've eliminated the low performers - Several audiences got high clicks but zero conversions
•Signup to deposit conversion is 8.66% - We're getting signups but need to improve deposit conversion

How Our Users Move Through Our Funnel

From click to repeat deposit

Stage	Users	Conversion Rate
Ad Clicks	42,834	—
Sign Up	670	1.56% of clickers
Make First Deposit	58	8.66% of signups
Total Deposits	76	11.34% of signups
Come Back & Deposit Again	18	31.0% of FTD users

Detailed Breakdown by Traffic Source

Budget allocation and performance metrics for each audience (Total Budget: $6,396)

Audience	Clicks	Budget	CPC	Signups	Cost/Signup	FTD	Cost/FTD	Conv %	Status
moneytree_android	7,154	$1068.24	$0.15	404	$2.64	31	$34.46	7.67%	Running
moneytree_ios	3,428	$511.87	$0.15	144	$3.55	17	$30.11	11.81%	Running
moneytree_gads	905	$135.14	$0.15	45	$3.00	6	$22.52	13.33%	Running
moneytree_rca_dir_puper	2,982	$445.27	$0.15	9	$49.47	2	$222.64	22.22%	Running
moneytree_fbtr	11,134	$1662.54	$0.15	4	$415.63	1	$1662.54	25.00%	Running
moneytree_eb	623	$93.03	$0.15	54	$1.72	1	$93.03	1.85%	Running
moneytree_pa	13,485	$2013.59	$0.15	0	$—	0	$—	0%	Killed
darknairabanner	1,524	$227.56	$0.15	3	$75.85	0	$—	0.00%	Killed
moneytree_rca_putg	1,197	$178.74	$0.15	4	$44.68	0	$—	0.00%	Killed
moneytree_adtp	393	$58.68	$0.15	2	$29.34	0	$—	0.00%	Killed
moneytree_adt	8	$1.19	$0.15	1	$1.19	0	$—	0.00%	Killed
moneytree_tr_st	1	$0.15	$0.15	0	$—	0	$—	0%	Killed

Budget Allocation Method: Budget is distributed proportionally based on clicks received by each audience. CPC is fixed at $0.15 across all channels.

Best Click to Signup Converters

Which audiences get clicks to turn into signups

moneytree_adt12.50%

moneytree_eb8.67%

moneytree_android5.65%

moneytree_gads4.97%

moneytree_ios4.20%

Best Signup to FTD Converters

Which audiences turn signups into deposits

moneytree_fbtr25.00%

moneytree_rca_dir_puper22.22%

moneytree_gads13.33%

moneytree_ios11.81%

moneytree_android7.67%

These audiences bring us higher quality users who actually deposit.

What's Working & What We're Cutting

Creative and audience performance analysis

🎯 Our Best Performer This Week

Android Channel

• We got 404 signups from Android (our biggest source)

• We converted 31 of those into first deposits

• Budget: $1,068.24 | Cost per FTD: $34.46

⭐ Our Most Efficient Channel

Google Ads

• 45 signups with 6 FTDs

• 13.33% signup-to-FTD conversion rate

• Budget: $135.14 | Cost per FTD: $22.52

❌ We're Cutting These This Week

moneytree_pa

13,485 clicks | Budget: $2,013.59 | 0 signups

Why: Extremely low quality traffic, zero conversions

darknairabanner

1,524 clicks | Budget: $227.56 | 0 FTDs

Why: Low engagement, not converting to deposits

moneytree_rca_putg

1,197 clicks | Budget: $178.74 | 0 FTDs

Why: Poor conversion efficiency

✅ We're Keeping & Scaling These

Android Traffic

404 signups | 31 FTDs | Budget: $1,068.24

iOS Traffic

144 signups | 17 FTDs | Budget: $511.87

Google Ads

45 signups | 6 FTDs | Budget: $135.14

Our Users Are Coming Back

Retention & repeat deposit performance

Users Who Came Back to Deposit Again

18 users

Retention Rate

31.0% of our 58 FTD users came back

What This Means:

✓ Our product is keeping users engaged
✓ We have healthy repeat deposit behavior
✓ We can boost this with loyalty programs and better bonuses

Here's What We're Doing This Week

Our action plan to improve performance

📈 We're Scaling These Audiences

Android - $1,068.24 (16.7% of budget)

404 signups, 31 FTDs, high volume

iOS - $511.87 (8.0% of budget)

144 signups, 17 FTDs, best quality

Google Ads - $135.14 (2.1% of budget)

45 signups, 6 FTDs, best ROI

💰 Budget Summary by Status

Running Audiences

5 audiences | Total Budget: $2,353.55 (36.8%)

Killed Audiences

7 audiences | Total Budget: $4,042.45 (63.2%)

How Healthy Is Our Campaign?

Overall performance rating

Traffic Quality

7/10

Conversion Funnel

6/10

Creative Performance

7/10

Audience Targeting

6/10

Scaling Potential

9/10

What We're Seeing

Our campaign is healthy with strong scaling potential. We're getting good volume from Android and quality users from iOS and Google Ads. Focus on improving the deposit funnel (especially moneytree_eb) and eliminating low-quality traffic sources that consumed 63.2% of our budget.

Top Performing Creatives

Ad creative gallery showcasing our best performing visuals

Moneytree Performance Report: 23 March to 31 March

Total Budget: $6,396 | Clicks: 42,834 | Signups: 670 | FTDs: 58 | Total Deposits: 76